After nearly two decades of inspiring students to complete their undergraduate studies in the United Kingdom, the Education UK brand will be refreshed and reimagined with the introduction of Study UK: Discover You.
In February 2017, Education UK will be rebranded Study UK: Discover You, creating a streamlined approach to international higher education within the UK. The British Council is proud to support this new endeavor, which will combine the success of the former Education UK brand with the strengths, values and reach of the GREAT Britain Campaign.
Study UK: Discover You is designed to showcase the best of British education overseas, to attract the brightest and best students in the world to study in the UK. This new program will focus on the experiences, knowledge, and confidence that students can gain from study in the UK.
Digital communication is a focal point of Study UK: Discover You, reinventing the UK’s public-facing profile with potential international students. It will open a new chapter in the way that the British Council engages with students overseas, and provide essential and effective support for partners in the UK education sector when it comes to recruiting international students in a difficult and competitive international market.