Monday 27 February 2017

After nearly two decades of inspiring students to complete their undergraduate studies in the United Kingdom, the Education UK brand will be refreshed and reimagined with the introduction of Study UK: Discover You.

In February 2017, Education UK will be rebranded Study UK: Discover You, creating a streamlined approach to international higher education within the UK. The British Council is proud to support this new endeavor, which will combine the success of the former Education UK brand with the strengths, values and reach of the GREAT Britain Campaign.

Study UK: Discover You is designed to showcase the best of British education overseas, to attract the brightest and best students in the world to study in the UK. This new program will focus on the experiences, knowledge, and confidence that students can gain from study in the UK. 

Digital communication is a focal point of Study UK: Discover You, reinventing the UK’s public-facing profile with potential international students. It will open a new chapter in the way that the British Council engages with students overseas, and provide essential and effective support for partners in the UK education sector when it comes to recruiting international students in a difficult and competitive international market.

More information

Please visit the Study UK: Discover You website at, or contact communications manager Melissa Wear, British Council at

About the British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. Using the UK’s cultural resources we make a positive contribution to the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications.

Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body. The majority of our income is raised delivering a range of projects and contracts in English teaching and examinations, education and development contracts and from partnerships with public and private organisations. Eighteen per cent of our funding is received from the UK government.

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