A four-way split screen of four different students studying in the UK. One woman is posing on the London Eye; a man is standing on a hill; another young woman is smiling outside; and the last young woman is holding her paint-covered hands up to the camera.

International Education Week (IEW) is a joint initiative of the U.S. Department of State and the U.S. Department of Education to celebrate the benefits of international education and exchange worldwide. 

"Our high school is broadening exposure to British options through your brilliant work." - Sherrie Tasnady, Guidance Counselor at Saint Francis High School, Mountain View, CA

The British Council in the USA ran a digital campaign during International Education Week (IEW). Ten student profiles were hosted on multiple digital and social media channels, promoting students who valued their higher education in the UK and were excited to share their experiences with prospective students. The students' stories reached 27,269 people plus 4,280 counselors, positively guiding high school counselors towards sharing the value of higher education study in the UK.

The initiative highlighted the quality and diversity of UK higher education options. Universities and Colleges Admissions Services (UCAS) reported record numbers of applications and acceptances from US students in 2017. The UK remains the top study abroad destination for US students. International students in the UK make a net contribution over £20 billion to the UK economy during the course of their studies.